Explainer Video Production

Simplifying complex concepts and inspiring action

Explainer Video Production

Simplifying complex concepts and inspiring action

Explainer video production services to describe the possibilities of your brand

The most common use of an explainer video is to take a complicated topic or idea and present it in an easy-to-digest format. With video, you can combine elements of the visual, audio, and graphical to express ideas that normally would be complicated.

Explainer videos differ from corporate or TV commercials in that they focus on showing a viewer what a company does and why its services or products are needed. More often than not, explainer videos answer the why, and focus on benefits, not features.

These are useful when you have a potential customer who is just starting to consider products or services like yours. These videos are excellent assets when catered to viewers at the earliest stages of your sales funnel. This is why explainer videos are often placed on homepages, product or service pages, or used at trade shows or during sales meetings.

Ready to take your explainer videos to a whole new level?

Trusted by world-class brands

Baptist Health
Duva Sawko
EM Pros
Florida Health
Florida Health Care Plans
Halifax Health
Rue & Ziffra Law Firm
S. R. Perrott, Inc.
True Stroke Swim Paddles
Volusia County Bar Association
Wolf Children’s Hospital
  • Blue Dog Video is extremely easy to work and professional. They arrive on time, are creative, and get the work back to me in a timely manner – which is of utmost importance! Blue Dog Video also has a way of capturing our events without being overbearing.

    Eva Conners McMullin
    Eva Conners McMullin S.R. Perrot / Assistant General Manager

The Blue Dog process for the perfect explainer video

We start by gaining a very strong understanding of your company, its products or services, and the key takeaways you want your viewers to have. We view the companies we work for as partners, not just clients.  Working together with our creative team and yours we can explore new and innovative ways to get your message to the consumer.

Once we understand who you are and who your target audience is, we get down to the nitty gritty and begin to craft your message. This involves creative ways of presenting the content to present the image and information that fits your needs.

In the end we want the explainer video to do an amazing job of giving the viewer exactly what they need without being overly artsy or insufficiently strategic.


  • Determine client objectives, expectations, and target audience
  • Define dates, dependencies, and timeframes
  • Create script
  • Outline scenes, visuals, locations, cast, props and narration
  • Create production schedule


  • Assemble crew for production schedule
  • Voice-over
  • Lights, camera, action!


  • Video is assembled and edited
  • Graphics, sounds, and animation added
  • Work through rough draft, fine cut, and final cut
  • Prepare files for distribution
  • Measure success

Explainer videos created by Blue Dog

  • Blue Dog is certainly the most amazing video production and voiceover company on the planet, if not the immediate galaxy.

    Jim McCarty
    Jim McCarty McCarthy Media / CEO

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